Apple Inc.MGT/230 management theory and practice
April 16, 2013
Alex Luna, MA

Apple Inc.
Apple Inc. a technology based company has experience unmatched economic growth during the last decade, produced by a number of internal and external factors. The external and internal components of globalization, technology, innovation, diversity, and ethics have been a foundation model for Apple to rise to the top in their market as number one. As described in Chapter one (Bateman & Snell, 2011) the four functions of management consisting of Planning, Organizing, Leading and Controlling have guided Apple Inc. to the top of their market. With these four management functions as a guide Apple risen to the top expeditiously, while unmatched by others in the same market. With unmatched vision to see into the future need of its customers Apple has taken the technology of tomorrow and placed it into your hands today.
In a 1984 television ad played during the Super Bowl Apple busted into the global market with the introduction of their new line of computers named the “Macintosh”. Although the company had been around since 1976 the three founding partners had not set a proper plan. In 1984 that all changed. The external and internal plan worked as planned to get the Apple name out globally. The follow on success was short lived with an improper management plan in place with the managing partners caused a rift and thus their fall from number one. The fall from the top was an eleven year ride for Apple Inc. with computer product after product failing to catch on with consumers. Getting back to the basics of the four functions of management has lead Apple Inc. back to the top of the computing world. Planning is the specific function to strategically reach the companies organizational goals. Apple took this lead by having one person as the face and voice of the company CEO Steve Jobs. In doing this while trusting in the vision of CEO Steve Jobs Apple was able organize…

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